Sophie Vlessing is the President of Insights to Innovation. She is a strategic marketing and customer experience innovator with extensive experience in generating customer insights and unlocking opportunities to address unmet customer needs, enhancing the customer experience and building brand differentiation to drive profitable growth.
Prior to Insights to Innovation, Sophie held executive roles at Kaplan for seven years, where she served as a Senior Vice President of Strategy and Innovation as well as a Senior Vice President of Strategic Marketing and Student Experience. At Kaplan, Sophie led numerous innovations to enhance the student experience across touch points for both prospective and existing students and alumni.
Prior to Kaplan, Sophie was the Vice President of Marketing and Guest Strategy at Regent Seven Seas Cruises. She championed a series of award-winning, customer-centric initiatives and the cruise line’s rebranding and repositioning that contributed to an organizational turnaround of over $100M in pre-tax earnings and the selection by Conde Nast for best large ship cruise line. Sophie started working with the Regent executive team in 2003, as a Senior Partner at Peppers and Rogers Group and joined Regent in 2005.
Sophie has consulted on marketing and customer experience strategy with Peppers and Rogers Group, Marketing Corporation of America and Mercer Management, working on a variety of brands including Jaguar, BMW, Navistar, Tropicana, Heinz, Marriott Vacation Club, Payless ShoeSource and Disney. She also has brand management and new product development expertise from Nabisco and Ameritech.
She earned a B.S. in Economics from the Wharton School of the University Of Pennsylvania and an MBA with Distinction in Marketing and Organizational Behavior from the Kellogg Graduate School of Management at Northwestern University.
Recognized as a 1 to1 Customer Champion, Sophie has also won numerous awards for her marketing across industries including Direct Marketing Association ECHO, Hospitality Sales and Marketing Association International (HSMAI) Adrian as well as numerous ADDY and Telly awards. Her innovations have been featured in the New York Times, USA Today, Travel Weekly and Fast Company. She’s also been a contributor to thought leadership in Customer Experience Management and featured in Managing Customer Relationships and Return on Customer books by Don Peppers and Martha Rogers.